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Our Story

At Biiji Equine, we create natural, effective grooming products that are thoughtfully crafted to promote the health and well-being of your horse while honoring the environment for future generations.

Who We Are

Biiji Equine is a woman-owned company founded on a commitment to creating products that not only work but also promote the greater good. We believe in using natural remedies with functional, active ingredients that help your horse feel their best while ensuring a healthy future for generations to come.

Our Mission:

Caring for Horses, Honoring Nature

At Biiji Equine, our mission is simple: to provide safe, effective grooming products that enhance the well-being of your horse while protecting the planet. We believe that natural ingredients are the key to nurturing your horse’s health and maintaining a deep connection to nature. Our products are designed to deliver lasting results with minimal impact on the environment—because we care about your horse’s health and the world they live in.

Our Team

Our team is dedicated to providing trusted, high-quality grooming solutions that both you and your horse will love! We're a collective of passionate individuals with a shared goal: to promote wellness, sustainability, and care with every product we create.

JUDY DUNCAN

CO-FOUNDER & INVESTOR

A long-time equine enthusiast, Judy’s connection and love for riding began when she was two years old and bought her first horse at eleven with her allowance.

Judy has embraced the equine community and is proficient with Gymkhana, trail riding, and is a lifetime board member of the Palomar Riders Club. Judy attended Palomar College, where she received a degree in business administration, which led her to a career as an administration manager for the school's Veteran's program.

HEAVYNN GATES

CO-FOUNDER & MANAGING PARTNER

Heavynn has over 30 years of experience in the music & natural products industries & spent several years implementing consumer engagement campaigns for nationally-known brands. As Managing Partner, Heavynn is excited to share the benefits of Biiji & the natural components that are making a difference with consumers & horse lovers everywhere.

Horse life has become a family affair with Heavynn, her Irish-born husband, & their young daughter, the ‘baby equestrian.’ A fun fact about Heavynn (yes, that’s her real name) is she moonlights as a songwriter, with some of her songs appearing on national TV & in film.

HEATHER COLLINS

CO-FOUNDER & CMO

For the past two decades, communications & marketing have been the cornerstone of Heather Collins’ career. As a former TV news reporter, Collins has been integral to emerging brands in the natural products industry & culturally focused, purpose-driven organizations in art, film, food & the literary arts.

Heather is passionate about being a part of the greater good that evokes positive change in our food systems, climate, education, & social initiatives & is proud to launch Biiji to the world. Based in Colorado, with a Mass Communications degree from the University of Denver, Heather enjoys all aspects of nature & animals.

JANICE L. SIMMONS

FORMULATOR & INVESTOR

Janice is a natural health practitioner with three decades of experience in pain management & bio-nutritional supplementation for healing. With 30 years of experience & a master’s degree in Traditional Chinese Medicine from CIMU, Janice is an expert in pain & stress management in sports medicine & alternative pain management care.

Janice is the creator of the formula that helped Judy’s horses heal naturally. Her background & experience in customized nutritional supplementation & pain management led to her developing products for Biiji Equine.